RateTiger Channel
Management solution helps 10 Ola Hotels to optimize RevPAR &
occupancy
Mallorca, Spain, 26 June
2013: Spanish hotel
group Ola Hotels has increased its online revenue with the help of an automated
rate & inventory management solution from eRevMax. The group has
significantly improved their online sales and RevPAR with RateTiger by
introducing more room types and dynamic pricing across third party sales
channels.
The revenue
management team of Ola Hotels is using RateTiger Channel Manager to sell rooms
from an allocated inventory pool from each of the properties across multiple
channels simultaneously. All reservations made on these online travel sites are
captured, and available inventory is automatically redistributed for the hotels
to sell last-room availability thus eliminating the chance of overbooking. Ola
has been able to diversify their product offerings by creating different
room-types and packages which are automatically mapped by RateTiger across these
sales channels.
“We have introduced a new pricing structure
and are updating our rates in real-time across 8 online sales channels. In the
last two months since we have started using RateTiger, our online revenue has
been steadily growing. Thanks to real time competitor benchmarking reports, we
can respond to market dynamics in real-time,” said Aleix Alcover, eCommerce Manager, Ola
Hotels.
“With RateTiger,
Ola Hotels can centrally manage rates and availability in real-time across a
variety of channels, as well as monitor channel performance to optimize online
sales. Our hotel Channel Manager helps properties optimize online revenue
potential by distributing availability across all relevant sales channels
through a single pool or image of available
inventory,” said
Casey Davy, VP Sales, EMEA,
eRevMax.
RateTiger,
from eReMax, is a fully integrated channel management and connectivity solution
that entirely automates the connection between hotel inventory systems and
distribution channels, regardless of business model, connectivity type or
geography. Leveraging the flexibility of RateTiger, Ola Hotels can maximize its
revenue opportunity and reduce its distribution costs by quickly and efficiently
increasing its distribution reach. The hotel chain is able to update rates and
inventory for 1200 rooms at property level through RateTiger's vast distribution
network, while simultaneously monitoring and optimizing channel performance,
thereby improving both online bookings and revenue
opportunities.
About
eRevMax: eRevMax is the leading
provider of online distribution, channel connectivity, market intelligence and
revenue management solutions to the hospitality industry. The company delivers
its premium hotel channel management product RateTiger, web-based solution SimpleDistribution and its real-time
enterprise connectivity gateway, Connect, to the hospitality and travel
industry. Incorporated in 2001, eRevMax serves over 6000 customers worldwide
with offices and R&D Centres across three continents. For more details,
please visit
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